Food Investments

Savola Foods Company

Savola Foods Company is a key entity under Savola Group that plays a pivotal role in the group’s investments and operations. It is entrusted with the manufacturing and promotion of our brand portfolio and extensive range of products across more than 50 countries in the MENA region. This is instrumental in advancing the group’s primary objectives and cementing its position as a leader in the food and retail industry.

Amid a challenging global economic environment, Savola Foods Company (SFC) demonstrated a strong financial performance, while strategically expanding its brand portfolio through the introduction of new products and enhancements of existing ones. Moreover, SFC has continued to execute various initiatives under its "4 Pillar Strategy of Transformation" that focuses on strengthening its core operations, expanding to new categories, investing in early-stage regional companies, and transforming through digital and offline disruption. These initiatives reflect SFC's firm commitment to sustained growth and adaptation to evolving market dynamics.

Building on the success of our efforts to date, SFC continues to experience substantial expansion of its brands throughout regional territories, with particularly noteworthy growth observed in the Gulf Cooperation Council (GCC) countries. In 2022, SFC achieved notable success that was reflected in our sales volumes, edible Oil & Fats recorded a substantial 1.8 million tons in sales volume, Sugar reached 1.35 million tons, Pasta accounted for 0.2 million tons, and other categories collectively contributed 0.03 million tons to the overall sales volume.

FROM SAVOLA TO THE SUPERMARKET SHELF

Since 1979, Savola's brands have consistently achieved market leadership in the MENA region, earning prominent placement on supermarket shelves. Driven by innovation and commitment to market expansion, SFC introduced 25 new products across key markets, including Saudi Arabia, Egypt, Algeria, Turkey, and Sudan, spanning the oils, ghee, and bakery categories.

Savola Foods Company (SFC) further strengthened its position by acquiring bakery assets in Egypt, enabling diversification into bakery snacks, and laying the groundwork for future distribution of items such as nuts, spices, and pulses in the region. To further diversify its portfolio, SFC launched new high-protein, KETO, and low-calorie snacks as part of its strategy to expand into healthy product categories. In addition to these initiatives, SFC introduced 11 new products within its Business-to-Business (B2B) segment. Simultaneously, it established "Savola Professional" an exclusive platform for B2B initiatives across various markets.

Prominent brands of Savola Foods

SAVOLA FINANCIAL INVESTMENT IN FOOD

Savola’s brands have built a strong presence in the region over the past four decades, demonstrating the group’s ability to leverage its expertise in strategically investing in growing food sector companies. This approach not only provides valuable market insights but also safeguards profits by diversifying investments and mitigating risks associated with relying on a single industry.

As part of our strategy to diversify our investments in the food sector, Savola Group acquired a 51% stake in Al Kabeer Group in 2018, one of the leading companies specializing in the manufacturing and distribution of frozen foods in the region.