Rawabi vegetable ghee is an innovation that has swept the retail fats market and changed how people cook forever. The brand has one simple promise: to meet the challenge of matching the authentic taste of Egyptian Fallahy and has sponsored Fallahy Egyptian Taste for 22 years. Ever since its launch, Rawabi has been a household icon in Egypt, with advertising that brought together the best-loved stars over the years.

Thanks to its clear proposition and strategy, Rawabi has achieved 25% market share and the number one spot in the vegetable ghee category.



  • 1994

    Rawabi is launched


Partnership with Egypt top chef “Naglaa,” traveling all over Egypt to reveal the best authentic recipes.
Promotion of the new notion of “Tashmeer” - slang for pulling off one’s sleeves to indulge in a tasty dish. It’s also an Egyptian custom before tucking into a delicious meal. Rawaby Tashmeer campaign has been ongoing in 2015/16 as well.

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