Zaaki

ZAAKI IN FOCUS

A 100% filtered sesame oil, Zaaki launched in 2015 with a mission to penetrate the market in Sudan. Here, sesame oil is is considered one of the most traditional oils in Sudan and is mainly used as a dressing in food due to its rich flavor. To persuade consumers to upgrade from loose oil, Zaaki is available in three convenient bottles with features such as a plastic tamper seal and controlled pouring cap. It is available in three convenient bottle sizes: 850ml, 500ml and 250ml.

history

  • 2014

    Sesame oil is an integral part of Sudanese culinary heritage and has traditionally been sold in a loose format.

  • 2015

    Zaaki’s launch campaign included ATL media such as newspapers but also brand activations such as Mobile Branded Units, door-to-door and sampling

THINGS YOU DIDN’T KNOW

Zaaki means “strong aroma”.
Sesame oil has many benefits for the heart.
Sesame is also widely used as a natural remedy for hair and skin care as well as muscle relief.

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