SHAMS IN FOCUS
Available in Saudi Arabia, Sudan and Egypt, Shams is a 100% pure sunflower oil for cooking and frying. It is aimed at consumers aspiring to lead a healthier lifestyle and provide better choices for their families. Shams is establishing its brand by owning the health platform as a “light on stomach” cooking oil. It has been successfully adopted by its target consumer, who is young, educated and keen to make health-conscious choices.
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