GANNA IN FOCUS
Ganna vegetable ghee is the modern cook’s tool of choice, with a successful positioning as the ideal product for those who love to create culinary and flavor options. Instantly recognizable for its indulgent yellow butter sensation, the Ganna brand quickly became the second player on the Egyptian market after Rawabi.
Ganna’s communication strategy has been all about highlighting the creative possibilities that it opens up in the kitchen. It scores especially well for consumers who love to create desserts.
history
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2001
Ganna is launched as the second product brought by Savola to the ghee market in Egypt.
THINGS YOU DIDN’T KNOW
Partnership with one of Egypt’s most innovative chef Ghada El Tally and launch of Ganna’s first online/offline campaign with a competition in food innovation. The competition swept across the internet, bringing unprecedented participation in the history of such campaigns in Egypt.
Ganna literally turned the kitchen experience into a toy story fantasy with this campaign. The first launch of the "Kitchen is my game” was a sensational success that took the brand to a new level.
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