PANDA RETAIL COMPANY IN FOCUS
Panda is a grocery store chain known and loved by 120 million customers in Saudi Arabia, the UAE and Egypt. With a history dating back to 1978, it is a leading player in the retail sector. Panda Retail Company is operated under Savola Retail: one of Savola’s main entities.
Savola merged with Al-Aziza Panda United Company in 1998 and immediately revolutionized its business model. Al Azizia and Panda stores were united under the Panda brand to improve name recognition, and the new “Always Fresh… Always for Less” slogan outlined a clear differentiating factor for customers. After that, change became the norm for the chain as profits were reinvested in two new store formats: hypermarkets under the HyperPanda brand (2004) and convenience stores under the Pandati brand (2013). Savola Retail opened two Panda distribution centers and expanded the business to two new countries between 1998 and 2015. A total of 152 new stores were opened in 2015, which represented a 44% increase in the number of outlets.
We are immensely proud of this strong performance and sustained growth. And we are also proud that this has been achieved in a way that reflects Savola’s strong ethical ethos. Through initiatives covering vital topics such as health (“Be Healthy”), charitable giving (“Leave the Change for Them”) and the environment (“Friend of the Environment”), we believe Panda is making an invaluable contribution to the societies in which it operates. And other observers seem to agree, since Panda was selected to receive the “Sustainable Marketing Excellence Award” by CMO in Asia in 2015.
Panda has established an operating company and a solid brand simultaneously. Panda Retail Company has created brand perception by paving the way through several activities to meet customer needs. As an example, Panda was the first retailer to introduce weekly leaflet for its offer and to distribute it “door to door” in all regions operates in.
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