At present, Savola is in a phase of rapid growth and development in the retail sector. Our Panda grocery store chain, for example, had turnover of SAR 13.5 billion and a 12.4% market share in Saudi Arabia in 2015. We are proud of the way our retail business is expanding, and that is why we have developed a clear roadmap that will help us continue to grow at the same pace in the coming years.
Entering new markets
Panda stores are popular with 120 million consumers, most of whom are based in Saudi Arabia. We believe this success can be replicated in other markets, so we have already opened stores in the United Arab Emirates and Egypt.
Adapting to consumer demands
Shoppers today are discerning. We constantly strive to improve our services so that we meet or exceed their expectations. Panda was the first supermarket chain in the region to introduce the weekly promotional leaflet and the first to devise a mobile app, and we are committed to offering lowest cost of shopping through the different marketing programs & activities and through Panda own-label products. 64 new own-label products were brought to market in 2015, with year-on-year sales in this category up by 14%.
Panda’s distribution network is fundamental to its success. We have invested in cutting-edge distribution centers in Riyadh and the King Abdullah Economic City with a total surface area of 202,000m2. We also have the second-largest delivery fleet in Saudi Arabia.
Having a positive social impact
Like all Savola companies, the Panda business model centers around improving the societies in which it is based. Panda initiatives including “Be Healthy” , “Friend of the Environment,” and “Leave the Change” are designed to have a positive impact on the lives of our customers.
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