Our investors know that no business succeeds without defining a clear strategy to secure future growth. And it goes without saying that we have done just that. Our long-term goal is to give greater autonomy to the Savola Foods company so that it can invest in marketing, branding and in improving its range. With that in mind, we have developed a strategy with four key elements: defend, extend, build and incubate.
We have to take positive steps to defend the market share enjoyed by Savola Foods products and brands across the region. For example, in 2015 we merged three sugar businesses in Egypt and Saudi Arabia to increase efficiency and profitability.
The success of Savola Foods was built on staples such as edible oil, sugar, pasta and ghee. The company will increase its profitability in the coming years by moving into related, higher-value product categories. It already made a start in 2015 by launching Zaaki sesame oil in Sudan and Italiano children’s pasta in Egypt.
We are building on Savola Foods’ strong track record with strategic acquisitions that offer routes into new markets and product categories. We put this plan into action in 2015 by agreeing to a joint venture with Thai Union: a giant of the seafood industry with a wealth of technical expertise.
Last but not least, Savola Foods will invest time, expertise and money into identifying categories with scope for growth, gathering data on market trends and bringing innovative products to the market.
Feel free to contact us any time!