ITALIANO IN FOCUS
A premium brand made from 100% durum wheat. With innovative packaging and a unique range for kids, Italiano is Egypt’s most innovative pasta brand. Italiano was launched in 2014 in 12 different shapes to cater to all consumer needs, with two unique shapes for the Egyptian market. Italiano was the first Egyptian brand to have a stand-up resealable pack as well as distinctive colors for each of the 12 shapes, making it easier for consumers to pick their preferred one.
In January 2016, Italiano launched the first ever kids’ pasta range in animal shapes, further establishing its status as Egypt’s most innovative pasta brand.
THINGS YOU DIDN’T KNOW
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