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AFIA IN FOCUS

 

BRAND ESSENCE

The choice for healthy hearts

 

 

LATEST CAMPAIGNS

From there, and in order to keep up with the current trends of the changing market. Afia launched its Sun Flower variant in 2010 which was a healthy and light combination with a mixture of Chamomile extract, making it light on the stomach. In late 2012, Afia proceeded with releasing its Olive Oil product which was produced from the highest quality, carefully picked olives from the best olive gardens in the Mediterranean. By only producing extra virgin olive oil, Afia Olive oil has established itself as an all-natural produce.
  • 20 Years celebrating health, a first-rate jingle campaign on both digital and offline media. Endorsed by a celebrity nutritionist, Chef Sally Fouad, the campaign elevates the expectations and production value across the oil category.
  • Afia’s 20 year celebration campaign incurred very positive feedback from consumers and strong recall. The brand has been witnessing a very positive growth in the sales KPIs as well
 

AFIA'S ADS

history

  • 1980

    Healthy oil brand Afia was launched, specializing in food and oil products and made its presence clear in different geographical locations since it started operations.

  • 1982

    Afia presented its first oil brand Afia corn. Afia Corn oil took a leading position in the market from the start due to its high quality and premium production. It is an all-natural and healthy oil which also makes meals flavorful and delicious.

  • 2016

    Thanks to consistent innovation over the past two decades, it has become one of the region’s top cooking oil brands. Afia has a compelling proposition for consumers as an important part of a heart-healthy diet. It includes two varieties: olive and corn oil.

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